“If you want to reach people on LinkedIn, which I think is as good of a platform as any, Jake is your guy.”
Jonathan Merel
Merel Family Law
Done-For-You & Done-With-You Legal Social Media
We're the social media team trusted by law firm owners who want more referral partners from LinkedIn and more inbound cases from Instagram, TikTok, and YouTube.
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I have been around lawyers my whole life. My dad is an attorney and growing up outside Philadelphia, the legal world has always been close to our home. I learned very early on how lawyers think, how busy they are, how much pressure they are under on a day-to-day, and how much of their business comes down to relationships and reputation.
Years ago, I got my start as a video editor spending countless hours learning what makes someone watch a video all the way through and what makes them scroll past in two seconds. Along the way, I noticed that the lawyers I knew were some of the most interesting people I’d ever met. They had stories and experiences most people would not believe and almost none of them were telling those stories online.
That’s why Mitchell Media originated. I combined what I knew about content with what I knew about lawyers and started helping attorneys put themselves out there on LinkedIn, YouTube, and TikTok in a way that feels like them. Today, I work with attorneys across the country in family law, personal injury, workers’ comp, and more, and I have worked with solo practitioners and established firms.
I keep my roster small on purpose. When you work with me, you are working with me. I’ll sit down with you (sometimes right in your office) and ask the questions that bring back the cases and experiences you forgot you had. I turn those conversations into content that sounds like you on your best day. You approve everything before it goes out, and everything sounds like you (not me). My job is to help you find your voice and keep it consistent.
There are two things I do not do: I don’t publish generic AI garbage content, and I will never promise you overnight results. I only take on clients I believe I can help since my reputation in the legal world is built on the people I choose to work with.
Outside of work, you will find me in the gym. I’ve been doing calisthenics and strength training for eight years, and I haven’t missed a full week of training in years. That’s the same methodology I bring when helping clients with content because showing up consistently beats one big burst every few months. I’m also a huge car guy, so if you ever want to talk about cars, I’m always in. I spend a lot of my time in Salt Lake City, Scottsdale, and SoCal.
If you want to be known for the work you do and the person you are, let’s talk.
Seemingly every day, lawyers are getting sanctioned for filing briefs that cite fake cases because they are entirely AI-written. On social media, the damage is not as severe as that, yet still substantial.
You have most definitely seen AI slop on social media. Everybody can tell.
Delegating 100% of your posts and comments to AI will not get you disbarred, but doing it over and over and over is the social media version of getting sanctioned. It quietly chips away at your credibility and worse, it makes you look lazy.
Referrals run on trust. If another attorney sees you can’t be bothered to write a two-line comment yourself, why would they trust you with their client’s case?
Your reputation took years to build. I am not going to let AI slop chip away at it. Every post we create together will sound like YOU.
If it doesn’t sound like you, it doesn’t go out. That’s my promise.
“If you want to reach people on LinkedIn, which I think is as good of a platform as any, Jake is your guy.”
Jonathan Merel
Merel Family Law
“We’ve been much more consistent about social since Jake’s worked with me and things are really moving along, so I’ve been really happy.”
Marco Brown
Brown Family Law
“If you’re looking to grow your law practice on social media, call Jake. He’s amazing. He understands the platforms and he understands what narratives engage. Highly recommend him.”
Scott Simpson
SMGB Law
Free resources I’ve built for lawyers who want to do social media the right way.
Your best content is already in your head. These are the questions I use with my clients to bring back the cases, clients, and moments they forgot about, and turn them into posts people remember. Read them, pick one, and tell the story on LinkedIn, TikTok, YouTube, or wherever you post.
Want more? See all free resources